Most business owners spend years imagining “someday.”

“Someday” you’ll take the trip. Someday you’ll spend more time with your family. Someday you’ll sleep through the night without worrying about payroll, where your next sale is coming from, or cash flow.

Then one day, “Someday” starts getting closer.

Maybe you’re approaching retirement. Maybe you’ve had a health scare. Maybe you’re tired and not up for another economic downturn. OR maybe you’ve built a successful company and are ready for the next chapter.

Whatever brings you to the conversation, one thing is certain: exiting a business is as much an emotional journey as it is a financial one.

Before you make your move, here are seven things every owner should consider.

1. What Are You Running Toward?
So many people spend years planning their exit from their business but almost no time planning their future beyond it.
What will you do on Monday morning when your business doesn’t need you?
In our experience, owners who transition most successfully aren’t escaping burnout. They’re moving toward something meaningful. Travel, mentoring, family, philanthropy, hobbies, board service, investing, or a new venture can provide purpose when the business no longer does.
So don’t just build your exit plan. Build a life plan.

2. Is Your Identity Tied to Your Business?
Pay attention to this one – it is SO important.  For many owners, your business IS you – it’s what you’ve spent your entire adult life building. It’s consumed your waking hours, your passions, your fears – you ARE your business.
While you used to introduce yourself with “I’m the owner of…” for twenty or thirty years, letting go can feel surprisingly tough.
The question isn’t whether you’re ready to sell. The question is whether you’re ready to stop being the person you’ve been for decades.
The sooner you begin exploring what comes next, the easier the transition becomes.

3. Can the Business Thrive Without You?
Nothing reduces value faster than a company that’s too dependent on the owner.
It usually comes down to client, vendor and community relationships, operational systems where you hold the nuances in your head, or strategic discussions that always start and flow through you.  If this sounds familiar, you’ve built yourself a job, not a transferable asset.
A business that runs without you is worth more, easier to transfer, and far less stressful to exit.

4. Have You Developed Your Next Generation of Leaders?
Whether you’re selling to a third party, transferring ownership to your family, or creating an internal succession plan, leadership matters.
Future owners need confidence. Your company needs clarity. Your customers need reassurance.
The strongest succession plans don’t start when the owner leaves. They start YEARS EARLIER by intentionally developing leaders who can carry the business forward.

5. Do You Know What Your Business Is Actually Worth?
You might have a number in mind.
Unfortunately, the market may have a different number.
Understanding what drives your business’s value today gives you time to improve those metrics before you need to exit. Revenue concentration, profitability, systems, leadership depth, customer retention, owner dependence, and EBITDA all play a role.
The difference between planning early and planning late can be worth hundreds of thousands, or even millions, of dollars.

6. Have You Communicated a Future That Your People Can Believe In?
One of the biggest fears owners we talk to have is that their employees or customers will panic if they learn they’re working on a succession plan.
Here’s what really happens: not talking about succession creates way more anxiety in your people than planning does.
When handled properly, succession planning communicates stability, opportunity, and confidence. Your employees see a career path – a future with your company even if you aren’t there. Your customers see continuity. Future owners see a roadmap.

7. What Happens If You Don’t Get to Choose?
This is the question most people avoid.
What happens if a health event, disability, burnout, or unexpected life event forces you to transition before you’re ready?
The best succession plans aren’t about retirement. They’re about preparedness.
You deserve the opportunity to leave on your terms. Planning early gives you options, flexibility, and peace of mind. Waiting often leaves you with fewer choices.

The Bottom Line
The best exits don’t happen by accident.
They happen when you intentionally prepare both the business and yourself for what comes next.
Whether you’re five years away from retirement or simply beginning to wonder what life outside the business might look like, now is the time to start the conversation.

Because the ultimate goal isn’t just to leave your business.
It’s to create a future where both you and the business continue to thrive.

Want to learn more?  Two options for you:
Succession University begins in June. If you’re unsure how to step back from your business or make it transferable, Succession University gives you the clarity, tools, and confidence to do it right.

Option 1: You’ll learn how to build your company’s value, reduce reliance on you, and create a clear, actionable roadmap for both you and your team. You’ll have the time to implement what you learn—so your succession plan isn’t just theoretical, it works in practice.

If you’re ready to register now, click below to find the next available Succession University start date. With two start dates per year, you can choose the timing that works best for you. If not, no worries—book a complimentary strategy call to learn more! Join us in person or attend hybrid—whatever works best for you. Sessions are held weekly throughout the program, giving you consistent support and accountability. We’d love to see you there!
Option 2: Succession Roundtable – Join our Succession Roundtable every 4th Thursday of the month at 11:30. You’ll be with other owners and execs who are experiencing what you are, and you’ll be led by an experienced Succession Coach and licensed Exit Planner. This is a peer group – no sales pitch.  Just others going on the same journey.  Email AmyAtherton@ActionCOACH.com for an invitation.


About ActionCOACH:
Susan Thomson owns ActionCOACH Business & Executive Coaching. Imagine a team that can take you from the chaos and stress of running your business to making more money, growing your team, and gaining freedom!

SusanThomson@ActionCOACH.com

MakeMoreWorkLess.ActionCOACH.com
608-441-374